Wednesday, December 30, 2009

Christmas Gift Trends (Unit 1 Reading)



The e-book is rapidly becoming a threat to the book as most of us know it. This Christmas, the Guardian documents how sales of e-books on Amazon overtook printed books for the first time.

What is the relationship between e-books and printed books? Comment on the cross elasticity of demand for these products.

Name two factors that are likely to increase the demand for e-books.

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